
Our story
The team reinventing car washing in Belgium
Our mission
CarWashFlow is reinventing car washing with a network of connected partner stations, where you pay for your wash directly on the station's payment terminal, with no subscription or commitment.
We make life easier for drivers by giving them access to a network of partner stations where paying for a wash is quick and simple, with the option to earn loyalty rewards depending on the station. For partner carwashes, we bring a steady flow of customers, simplified payment management and improved profitability. Each partner shares our values: quality, transparency and eco-responsibility.

Our company is part of the Start-it @KBC program, an incubator supporting high-potential startups in Belgium. Being a member gives us access to a network of experts, mentors and entrepreneurs, as well as strategic workshops and resources that help us structure and accelerate our growth. This allows us to constantly challenge our vision, improve our product through real-world feedback and benefit from a demanding yet supportive environment. For our customers and partners, it is a guarantee of seriousness, ambition and quality, as our project is supported and followed by a recognized innovation ecosystem.
Together, we are building a new way of thinking about car washing, simpler, more sustainable and more profitable for everyone, creating value for both drivers and each partner carwash.

The team
Meet the CarWashFlow team

Hamza El Hajjaji
Managing Partner & Co-founder
Hamza carries the overall vision of the project, the business strategy and commercial development. He drives product direction, strategic partnerships and company growth. He is also in charge of investor relations and long-term structuring.

Pierre Falzone
Managing Partner & Co-founder
Pierre oversees the technical architecture and financial structuring. He is responsible for platform development, technology choices, as well as administrative and financial aspects. He works closely with Hamza on product vision and overall strategy.

Thomas Syben
Project Manager, Product & Design Lead
Thomas leads product coordination and ensures the overall consistency of CarWashFlow. He oversees UX/UI, art direction, visuals and user experience, while managing priorities with the team. His role is to deliver a clear, consistent, performant product aligned with the CarWashFlow vision.

Valentin Lopez Lopez
Full Stack Developer
Valentin drives back-end development and full platform integration. He ensures system robustness, data management, APIs and technical scalability, in direct coordination with Pierre and Thomas.
Together, we form an agile, execution-oriented team with a clear vision: building a strong, user-centered technology solution capable of scaling rapidly.
Learn more
Carwash operators
Adyen terminal included, loyalty and Peppol invoicing: join the CarWashFlow network.Drivers: the app
Paying at the station, history, receipts and loyalty: what the CarWashFlow app adds.Find a car wash station
The map of CarWashFlow partner car wash stations in Belgium.Companies and fleets
The business rate for your staff at partner stations.Frequently asked questions
Paying at the station, the app, loyalty: answers to drivers' questions.
